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The team at Discovery Production Group Miami, conceived, designed, and created this most incredible award winning on-air campaign for Animal Planet International. The New Look campaign includes many shots of animals in their natural environment and the integration of various titles in those environments. Opossum Effects was responsible for the rotoscoping of all of the original pieces, as well as the integration of various of the pieces. This project could only be completed thanks to the support of Leo Lovera from Moving Forward Studios.
The package is being used in the United States and throughout Central America, South America, Asia, and Europe. We have now participated in the reversioning of various languages, including: English, Spanish, Portuguese, Mandarin, Japanese, German, Italian, and Polish.

Animal Planet On Air New Look Campaign

Client: Peach Gibson, Animal Planet International

Art Direction: Verónica Acosta

Design Team: Federico Reinfeld, Carlos Cotte, Teresa Castillo, Ramón Castillo